Author:  Alex Protsenko | KitLegit.



Authenticity is no longer a buzzword. It affects the consumer, the fan, the club and the manufacturer. Football shirts hold a special place in the hearts of fans worldwide. Whether you're cheering from the stands or watching from the comfort of your home, donning your team's colours is a badge of honour.  But with the myriad of options available, navigating the world of football shirt authenticity can be a daunting task. Here’s the KitLegit take on what to look for.


What’s the deal with replicas?

Let's start with the most common type of football shirt you'll come across - the replica, also known as the stadium version. These jerseys are mass-produced to cater to the demands of fans worldwide. While they may not be identical to what the players wear on the field, they are crafted to mimic the design and aesthetics of the authentic jerseys.

Replica jerseys are typically made from materials that are durable and comfortable, making them ideal for casual wear or showing support at matches. However, they may lack some of the high-end features found in authentic jerseys, such as advanced moisture-wicking technology or precise detailing.



So what do the players wear?

On the other end of the spectrum, we have player-version, authentic jerseys. These are the real deal - the same jerseys worn by the players on match days. Crafted with precision and attention to detail, authentic jerseys are the pinnacle of football shirt craftsmanship.

Authentic jerseys are made from top-quality materials, engineered to enhance performance on the field. They feature advanced technologies such as Nike's Dri-FIT or Adidas' AEROREADY, designed to wick sweat away from the body and keep players cool and dry during intense matches. Additionally, authentic jerseys often boast intricate embroidery, patches, and other embellishments that set them apart from their replica counterparts.

Another big difference between the two – the price tag. Which brings us to the next point.


But I can buy that shirt at a fraction of the price?

Now, let's address the elephant in the room – counterfeit shirts. While replica and authentic player version shirt are produced by licensed manufacturers with the blessing of football clubs and governing bodies, counterfeit jerseys are unauthorized replicas produced by third-party sellers. Often sold for a mere fraction of the real price.

Counterfeit jerseys may look similar to authentic ones at first glance, but upon closer inspection, the differences become apparent. From subpar materials to sloppy stitching and inaccurate logos, counterfeit jerseys often fail to live up to the standards of their authentic counterparts. Many, fall apart after just a few washes.

Moreover, purchasing counterfeit jerseys not only deprives clubs of revenue but also supports illegal and unethical practices. That’s a story for another day.


Fighting back: KitLegit x Football Finery

Enter the underdogs: independent sellers like Football Finery. These passionate folks are the unsung heroes of the football shirt world. They’re not backed by mega-corporations or sponsored by superstar players. Nope, they’re the ones scouring eBay, dusty attics, and forgotten club shops to unearth rare gems.

But here’s where the plot thickens. Authenticity isn’t always a straightforward goal. The counterfeit market is like a stealthy winger—slippery, elusive, and occasionally wearing a fake Ronaldo jersey. Independent sellers, like Football Finery, face a double-edged sword: sourcing gems that are legit.

At KitLegit, our partnership with Football Finery is exactly in this realm. By partnering with sellers like Football Finery we help them ensure that what they source is authentic, and that buyers can have peace of mind when buying from their shop – with certificates and QR codes to backup authenticity statuses.




About KitLegit

KitLegit is a ground-breaking technology that ensures the authenticity of sports apparel, safeguarding fans and collectors from counterfeit merchandise. Our cutting-edge AI-powered football shirt authentication tool is the first of its kind, fully automated and accessible to consumers. By analysing imagery, we swiftly detect counterfeit sports products, providing instant digital certification for authenticated items. 

But our mission extends beyond authentication: we collaborate with businesses, teams, associations, and enforcement agencies to combat counterfeiting and foster trust in the sports retail and collectibles space. At KitLegit, we’re not just protecting merchandise; we’re securing the passion and loyalty of sports enthusiasts worldwide.