Hello & welcome! I’m Chris — a lifelong football fan shirt collector, and the founder of Football Finery. First off, a huge thank you for stopping by.

After years of collecting vintage shirts, I took the plunge in March 2023 and launched Football Finery, creating an online store where I could share my passion, relive football memories, and connect with fellow fans.  In December 2024, the journey took another step forward with the opening of our Cambridge shop — a friendly space to explore shirts in person, chat football, and maybe discover the next gem for your collection.  

Both in-store and across the site, you’ll find a growing collection of shirts and football merch from around the world. I have tried to capture that old-school “emporium” feel, inspired by the nostalgic football influences from my childhood (you can read more about these in my blog article 'My Football Journey' here).  

My hope is that, whether you’re exploring the website or stepping into our Cambridge shop, you enjoy our mix of shirts and football nostalgia — and maybe even feel inspired to start (or grow) your own collection.

Fresh stock is added regularly, so if you’d like to keep up to date, sign up for our mailing list or follow along on socials.

AUTHENTICITY MATTERS

As a collector, I know how frustrating (and expensive!) it can be to deal with counterfeits. That’s why authenticity is at the heart of Football Finery. Every shirt we sell is 100% original — no compromises.

We’re proud to be the first “authenticated seller” using  KiTLEGiT's brilliant new AI-driven counterfeit detection tool. It’s cutting-edge tech that helps protect collectors and proves our commitment to the football shirt community.  You can read more about this brilliant new technology here).  For extra peace of mind, we also offer a no-questions-asked 30-day refund policy.

#authenticitymatters #spotthefake #kitlegit #footballfinery

View our KiTLEGiT certification page here 

SERVICE YOU CAN TRUST

When ordering with us, you can also expect the very best customer service.  I appreciate how important it is that orders arrive promptly, well packaged and as described, and conversely how it feels when the opposite happens.  If anything does for any reason go wrong, please do get in touch.  In the meantime, if you have any questions, feel free to message me through one of our social channels, or you can reach me via email at hello@footballfinery.co.uk. 

See what our customers say about us here

We are just getting started, learning all the time, and enjoying every minute. 

Enjoy!

Chris