As football shirt collectors ourselves, we are only too aware that buying 100% authentic football shirts can sometimes be challenging.  There are so many ‘unofficial’ shirts across online marketplaces, understandably buyer anxiety is high. Rest assured, FOOTBALL FINERY only sell 100% authentic football shirts.  Period.  We carry-out careful checks of each item’s authenticity and background to protect our customers and only source our stock from trusted suppliers. We have many years of experience buying, selling and authenticating football shirts, but we are always developing our knowledge in this area, thanks to the fabulous football shirt community, who regularly share guidance across various websites, collector groups & shirt forums. 


Shirt Label Check Images for authentication of football shirts




To further build confidence in the authenticity of the shirts we sell, we are delighted to announce that from February 2024, FOOTBALL FINERY has become the first 'authenticated seller' using the fabulous new AI-driven counterfeit detection tool by KiTLEGiT.  Over recent months, we've been working with KiTLEGiT team to test their innovative new app, which swiftly and accurately authenticates football shirts, offering peace of mind to buyers.  Going forward, every football shirt listing we add to the site will contain a link to a KiTLEGiT digital certificate of authenticity.  Once this process has bedded down, we’ll then work on a plan to add authenticity certificates to our existing stock of over 800 shirts.  Operationally this is a huge task, but we are committed to ensuring you the buyer have 100% confidence and trust in our brand and the products we sell.  Our certification page can be seen here.


KitLegit AI-driven Authentication Tool promotional banner     


We hope our partnership with KiTLEGiT will help develop further confidence in the FOOTBALL FINERY brand and our commitment to the football shirt community.  You can read more about their company here.  We wish them the very best of luck with the roll out of their new app.  I am sure you’ll agree, its a fantastic idea and will be a welcome addition to the football shirt community.   


 #authenticitymatters #spotthefake #kitlegit #footballfinery


KitLegit AI-driven Authentication Tool App Example Image
KitLegit + Football Finery Official Partner Certificate and Registration Number




FOOTBALL FINERY's biggest fear is unwittingly selling a fake product that has evaded our stringent checks.  However small the risk of this happening is, especially since the introduction of our KiTLEGiT checks, we want buyers to be 100% confident when purchasing a shirt from us.  We offer a 30-day guaranteed refund on our all our sales for added peace of mind.  We wholeheartedly hope this is not needed, but will take full responsibility if it does. 

Finally, we do sometimes sell authentic re-issues of old shirts by brands such as Adidas Originals.  Authentic brand re-issues are a great way to get your hands on some of the rarest shirts of yester-year.  Any official re-issues will be clearly detailed in the product title & description, so that the buyer is fully aware. 

If you have any questions or would like any more information, please do not hesitate to contact us at hello@footballfinery.co.uk.