A Culture of Kits: The Definitive Guide to Classic Football Shirt Collecting

Culture of Kits: The Definitive Guide to Classic Football Shirt Collecting by John Blair offers a deep dive into the vibrant world of vintage football shirts and the fast-growing community built around them.

Over the past decade, football shirts have moved beyond the pitch to become a key part of global fashion culture, transforming what was once a small collecting niche into a thriving, multi-million-pound industry. This book uncovers how that evolution happened, shining a light on the brands, collectors and creators who helped push classic kits into the mainstream.

Blair traces the major moments that shaped the hobby, exploring what truly defines a “classic” shirt, why collectors are so passionate about the chase, and whether the movement represents a lasting cultural shift or a passing trend.

Featuring insight from leading experts and renowned collectors, Culture of Kits serves as an essential companion for anyone fascinated by football shirt history, design, and the culture that surrounds it — the ultimate guide for seasoned enthusiasts and newcomers alike.